
Today is our fifth birthday!
Five years since our very first order, our very first customer, our very first product leaving the warehouse and landing on someone's doorstep. We can hardly believe it.
When we started Charles & Ivy in 2021 we had a clear idea of what we wanted to build, but nothing quite prepares you for actually doing it. Five years, two showrooms, hundreds of products, and thousands of happy customers later, here we are.
A lot has changed since those early days. The range has grown, the showrooms have opened, the team has expanded. But the reason people come to Charles & Ivy hasn't changed at all: they want outdoor spaces that are genuinely well designed, and they want products that deliver on that.
Take a look at amazing the milestones we've hit along the way. Whether you've been a customer from the start, found us more recently, or just follow along to see what we're up to, thank you. Here's to the next five years!
2021 – Brand Founded
The brand was built on a gap in the market. Too many outdoor products forced a choice between something that looked good and something that worked. We set out to change that. Year one was about getting the foundations right: the product, the brand, and the standard we wanted to hold ourselves to.
2022 – Opening Our First Showroom
Opening our first showroom was a big step. It gave customers the chance to see the range in person, et a proper feel for the materials, and plan their projects with something real in front of them rather than just images on a screen. Seeing customers walk around the space and connect with the products made it clear that physical presence mattered, and that we wanted more of it.
2023 – Interiors Expansion
By 2023, we were ready to think beyond the garden. InsuSlat brought our design approach indoors, giving customers a coherent way to think about both spaces together rather than treating them separately.
2024 – Opening the North Showroom
Opening a showroom in Altrincham felt like the right next move. We had customers across the North who were driving significant distances to visit the showroom or buying purely online, and we wanted to give them a proper local experience. The Altrincham showroom brought Charles & Ivy to a new part of the country and made it clear this was never just a regional brand.
2025 – Mirror Range Launches
The mirror range was a deliberate step into something a bit different. Statement pieces that could anchor a scheme, open up a space, and actually add something to a garden rather than just filling it. It was also a signal of where we were heading as a brand: products with a stronger design point of view, not just functional additions. The response was great and it gave us confidence to keep pushing in that direction.
2026 – A Busy Year So Far
We're only five months into 2026 and it’s already been one of our biggest for new product launches. Water features, fencing accessories, a redesigned bin store, composite slatted cladding, and a brand-new South showroom in St Albans have all landed since January. There's more still in the pipeline before the year is out, so if you’re not already following us, now is a good time to start!
Five Years On
We’re proud of what’s been built, but more importantly, we’re focused on what comes next and we can’t wait to share it with you! Make sure to follow us on Instagram and TikTok for the journey.
We’d love to thank every customer, trade partner, and team member who’s been part of it.